Slide 1

WELCOME

TO THE AVOCO
GROWER COMMUNITY.

Slide 2

A SAFE PAIR OF HANDS

TO ENSURE A THRIVING
FUTURE FOR OUR INDUSTRY

Slide 3

PICK A
BRIGHTER FUTURE

WITH AVOCO


Better Results Through Working Better

News

Consistent efforts by AVANZA to educate the Korean consumer on the health benefits of New Zealand avocados have been rewarded with a season of record returns. Now, AVOCO, New Zealand’s largest avocado export group, and its AVANZA brand, face the challenge of how best to meet the demand in Korea and other high-paying markets while avocado growers grapple with achieving more consistent production. In 2017, Korea became the most important avocado market by volume and value for New Zealand outside of Australia. Korea imported 1.1 million avocado trays from all origins – more than double the volume imported in 2016. The overall value rose by 158% – up from US$12 million in 2016 to US$31 million last year. New Zealand shipped more than 145,000 trays to Korea last season, with AVANZA accounting for 66% of that volume...


Partners: Southern Produce, Primor, Team Avocado

AVOCO™ is an exciting hybrid company created by the two leaders in avocado exports: Primor Produce Ltd and Southern Produce Ltd.

Formerly very competitive international rivals, we have recognised that the interests of the New Zealand avocado industry and its growers are best served by a unified entity that is focused totally on getting the best returns for its loyal growers.

Growers in Southern Produce’s Team Avocado network are now working with Primor Produce’s growers in a vibrant new coalition that shares one ambition – to maximise our combined expertise to make New Zealand avocados a truly global nutritional food phenomenon.

Together as AVOCO™ we already account for the bulk of the export market for avocados to Australia, both retail and wholesale.

Given our understanding of the industry and our commitment to work alongside our ever-expanding grower network, the formation of AVOCO™ marks a real turning point for the avocado export industry in New Zealand and its ability to increase its global presence.

This move is the final piece in the marketing jigsaw that marries all markets under a collaborative model for Primor Produce and Southern Produce. We are committed to getting the best returns for our loyal growers through providing outstanding product, information and service to our customers worldwide.


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