Slide 1

WELCOME

TO THE AVOCO
GROWER COMMUNITY.

Slide 2

A SAFE PAIR OF HANDS

TO ENSURE A THRIVING
FUTURE FOR OUR INDUSTRY

Slide 3

PICK A
BRIGHTER FUTURE

WITH AVOCO



News

New Zealand’s largest avocado marketing company is backing itself to reward growers with favourable returns for a seventh consecutive season. The execution of smart promotional plans in Asia, combined with strong relationships with Australia’s most influential retail chains, will be central to AVOCO’s success, with harvesting for export now underway.  This season AVOCO is expecting handle about 2.2 million trays – a volume that enables the company to think strategically about its marketing decisions for the benefit of its entire pool. Australia remains New Zealand’s largest and most valuable export market for avocados and, as such, will receive about 80% of the expected volume. Market conditions and post-harvest fruit quality will be carefully monitored throughout the six-month season in Australia where it’s reported...


Partners: Southern Produce, Primor, Team Avocado

AVOCO™ is an exciting hybrid company created by the two leaders in avocado exports: Primor Produce Ltd and Southern Produce Ltd.

Formerly very competitive international rivals, we have recognised that the interests of the New Zealand avocado industry and its growers are best served by a unified entity that is focused totally on getting the best returns for its loyal growers.

Growers in Southern Produce’s Team Avocado network are now working with Primor Produce’s growers in a vibrant new coalition that shares one ambition – to maximise our combined expertise to make New Zealand avocados a truly global nutritional food phenomenon.

Together as AVOCO™ we already account for the bulk of the export market for avocados to Australia, both retail and wholesale.

Given our understanding of the industry and our commitment to work alongside our ever-expanding grower network, the formation of AVOCO™ marks a real turning point for the avocado export industry in New Zealand and its ability to increase its global presence.

This move is the final piece in the marketing jigsaw that marries all markets under a collaborative model for Primor Produce and Southern Produce. We are committed to getting the best returns for our loyal growers through providing outstanding product, information and service to our customers worldwide.


Member
Login

Username

Password

Join AVOCO