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WELCOME

TO THE AVOCO
GROWER COMMUNITY.

Slide 2

A SAFE PAIR OF HANDS

TO ENSURE A THRIVING
FUTURE FOR OUR INDUSTRY

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PICK A
BRIGHTER FUTURE

WITH AVOCO



News

The hype and excitement of this year’s Rugby World Cup is helping to drive sales of avocados in Japan for New Zealand’s most influential avocado export marketing company. With the All Blacks successfully raising the profile of New Zealand in Japan throughout their World Cup campaign, AVOCO, through its AVANZA brand, has capitalised on this exposure by designing promotional activity that highlights the presence of New Zealand avocados in the market. The international sporting event continues until November 2 and runs through the main period of AVANZA’s shipments there. Market manager Ted Thomas says it’s a perfect opportunity to run targeted PR and consumer campaigns that highlight the availability of AVANZA avocados and their special nutritional benefits. “An example of the communications message is, ‘Be victorious with...


Partners: Southern Produce, Primor, Team Avocado

AVOCO™ is an exciting hybrid company created by the two leaders in avocado exports: Primor Produce Ltd and Southern Produce Ltd.

Formerly very competitive international rivals, we have recognised that the interests of the New Zealand avocado industry and its growers are best served by a unified entity that is focused totally on getting the best returns for its loyal growers.

Growers in Southern Produce’s Team Avocado network are now working with Primor Produce’s growers in a vibrant new coalition that shares one ambition – to maximise our combined expertise to make New Zealand avocados a truly global nutritional food phenomenon.

Together as AVOCO™ we already account for the bulk of the export market for avocados to Australia, both retail and wholesale.

Given our understanding of the industry and our commitment to work alongside our ever-expanding grower network, the formation of AVOCO™ marks a real turning point for the avocado export industry in New Zealand and its ability to increase its global presence.

This move is the final piece in the marketing jigsaw that marries all markets under a collaborative model for Primor Produce and Southern Produce. We are committed to getting the best returns for our loyal growers through providing outstanding product, information and service to our customers worldwide.


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