Slide 1

WELCOME

TO THE AVOCO
GROWER COMMUNITY.

Slide 2

A SAFE PAIR OF HANDS

TO ENSURE A THRIVING
FUTURE FOR OUR INDUSTRY

Slide 3

PICK A
BRIGHTER FUTURE

WITH AVOCO



News

Growing demand for avocados in Asia and changing market conditions across the Tasman are reinforcing the value of AVOCO’s AVANZA brand. In order to benefit from the opportunities in Asia, AVOCO is now encouraging its 700 growers to pay strict attention to their spray programmes and overall orchard management to ensure their fruit is given the green light to supply its growing number of Asian markets. China and Taiwan were added to AVOCO’s total avocado export mix last year, bringing the number of markets it supplies outside of Australia to eight. Fruit is marketed under the AVANZA brand and its well-established presence in Asia, combined with AVOCO’s market management expertise, has enabled the brand to build a solid reputation for supply chain excellence while strengthening the company’s relationships with key retailers and...


Partners: Southern Produce, Primor, Team Avocado

AVOCO™ is an exciting hybrid company created by the two leaders in avocado exports: Primor Produce Ltd and Southern Produce Ltd.

Formerly very competitive international rivals, we have recognised that the interests of the New Zealand avocado industry and its growers are best served by a unified entity that is focused totally on getting the best returns for its loyal growers.

Growers in Southern Produce’s Team Avocado network are now working with Primor Produce’s growers in a vibrant new coalition that shares one ambition – to maximise our combined expertise to make New Zealand avocados a truly global nutritional food phenomenon.

Together as AVOCO™ we already account for the bulk of the export market for avocados to Australia, both retail and wholesale.

Given our understanding of the industry and our commitment to work alongside our ever-expanding grower network, the formation of AVOCO™ marks a real turning point for the avocado export industry in New Zealand and its ability to increase its global presence.

This move is the final piece in the marketing jigsaw that marries all markets under a collaborative model for Primor Produce and Southern Produce. We are committed to getting the best returns for our loyal growers through providing outstanding product, information and service to our customers worldwide.


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