Slide 1

WELCOME

TO THE AVOCO
GROWER COMMUNITY.

Slide 2

A SAFE PAIR OF HANDS

TO ENSURE A THRIVING
FUTURE FOR OUR INDUSTRY

Slide 3

PICK A
BRIGHTER FUTURE

WITH AVOCO


AVOCO support sees growers reap high value returns
28 June 2016

Avocado growers supporting AVOCO are benefiting from high value returns and the security of belonging to a grower-led, market-focused supply group.

A collaborative partnership between Southern Produce and Primor Produce, AVOCO has enjoyed enormous success in its first three years, securing the supply of 700-plus growers and rewarding them with world-class technical support and less volatile returns at the Orchard Gate.

In 2015-16, its Bay of Plenty growers received more than $28 a tray on an all size pool average for their export fruit. What makes this stellar return even more remarkable, is that it was achieved while AVOCO supplied fruit to both the high-value Australian market as well as the developing markets of Asia.

It exported avocados to Japan and other Asian markets through the collaborative entity of AVANZA, which AVOCO will 100% own before harvesting starts next season after a third shareholder exits the joint venture.

AVOCO director Alistair Young says AVOCO is 100% committed to driving the AVANZA brand.

“AVANZA has a firmly established customer base in markets like Japan, Singapore and South Korea.

“It’s well positioned to continue serving those health-conscious customers whilst developing interest in other emerging markets.”

Unlike other exporters who choose not to future-proof the industry by their lack of support for Asia, AVOCO’s experienced marketers – and its growers - understand the important role that these markets play.

“Being grower-led, AVOCO always has the best interests of its growers and the industry at heart,” says Alistair. “

“It’s our aim to maximise returns to growers and our collaborative model means we can do that each and every season – especially when volumes are heavy.”

The national crop estimate for 2016-17 is 7.6 million trays. Out of those, it’s estimated that more than 5 million will be available for export.

AVOCO director John Carroll says having the ability to export into both Australia and Asia was a real advantage for growers during a record-breaking season.

“Our growers naturally want to avoid a repeat of the season they experienced in 2011 when competing exporters flooded the Australian market with avocados and devalued their returns. Our model gives us exciting options and means we can plan our harvest to supply fruit at both ends of the season when the different markets value it the most.

“AVOCO has established really strong relationships with key retailers and wholesalers in Australia who rely on us to supply them with premium quality New Zealand fruit.

“It’s these relationships – in both Australia and Asia - that are so valuable in a heavy volume season.

“We invite more growers to join us and benefit from a secure future and healthy returns with AVOCO.”

Comment on this post

Back to Top


Partners: Southern Produce, Primor, Team Avocado

Member
Login

Username

Password

Join AVOCO