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AVOCO growers toast a successful season
18 June 2015

Confidence in the New Zealand avocado industry is on a high and growers supporting AVOCO, New Zealand’s largest exporter, are toasting a hugely successful season.

In a record-breaking year when AVOCO handled 2.8 million export trays, Bay of Plenty AVOCO growers received more than $15 a tray on an all size average for their export fruit. It’s a stunning return that’s captured the attention of non-suppliers and cemented AVOCO’s reputation as an export leader.

The OGR result – 50% up on the value achieved during the industry’s last record crop three years ago - illustrates the change in fortunes for Kiwi growers since former export rivals Southern Produce and Primor united and formed AVOCO in 2013.

Despite being up against a heavy Western Australian crop and a high New Zealand dollar, AVOCO secured strong values in the Australian market for its growers. As a major contributor to AVANZA, it also sent export fruit to nine other markets across Asia and the US at critical times which took the heat out of the Australian market when it needed to most. Many exporters did not support other markets – evidence of short term thinking.

Director Alistair Young says AVOCO was grower-led and would always have the best interests of its growers at heart.

“Our involvement with AVANZA means we’re committed to developing our export markets outside Australia for the future growth of the industry and that’s important for any young grower entering our industry for the first time.

“It’s also our aim to maximise returns to growers and our collaborative model means we can do that each and every season but especially when volumes are heavy.”

With another season just around the corner, he’s encouraging more growers to join them.

“By supporting us, growers don’t have to compromise. They can have a secure future and healthy returns with AVOCO.”

 
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Partners: Southern Produce, Primor, Team Avocado

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