Slide 1

WELCOME

TO THE AVOCO
GROWER COMMUNITY.

Slide 2

A SAFE PAIR OF HANDS

TO ENSURE A THRIVING
FUTURE FOR OUR INDUSTRY

Slide 3

PICK A
BRIGHTER FUTURE

WITH AVOCO


Growing international markets critical to AVOCO's success
1 May 2014

New Zealand’s largest supplier of avocados to the Australasian market will be tested this year, with predictions a bumper crop both here and across the Tasman will create a challenging climate for exporters.

AVOCO is looking to offset those challenges and manage the large volume of NZ fruit by channelling it under the AVANZA brand into growing international markets, in particular Asia.

AVOCO, a joint entity between Bay of Plenty-based Southern Produce and Primor Produce, is predicting next season to be New Zealand’s largest export crop ever – in excess of 5 million trays. Australia is also expecting an above average crop – meaning more competition for New Zealand to sell its avocados across the Tasman.

AVOCO director Alistair Young says the company's 2013/14 inaugural season was successful, with over 1.9 million trays exported, but next season would be the true test. "The challenges of a massive crop and a more competitive Australian market in 2014/15 will mean AVOCO can really show what it's made of.”

Most of AVOCO’s trays were exported to Australia last year, which is New Zealand’s largest market for avocados. High consumer demand for avocados combined with a low crop volume from Western Australia and excellent flow planning by New Zealand resulted in high orchard gate returns (OGR) for New Zealand growers.

The two AVOCO partners were inaugural members of  AVANZA and have worked together for over 10 years as part of that collaborative marketing body. AVANZA exports avocados to all the countries outside Australia, continually strengthening and expanding its export relationships with Asian markets, which include Thailand, India, Malaysia, Singapore, Korea and Japan.

It’s hoped those relationship-building efforts in Asia will pay off next season, softening the potential follow-on effects of a heavily supplied Australian market.

AVOCO and AVANZA director John Carroll says the next few months of preparation will be a critical part of AVOCO and AVANZA’s performance this season. "Our team is confident it has the people and expertise to make a strong plan, then optimise the flow of fruit to market so as to achieve decent value for growers."

Comment on this post

Back to Top


Partners: Southern Produce, Primor, Team Avocado

Member
Login

Username

Password

Join AVOCO