Slide 1

WELCOME

TO THE AVOCO
GROWER COMMUNITY.

Slide 2

A SAFE PAIR OF HANDS

TO ENSURE A THRIVING
FUTURE FOR OUR INDUSTRY

Slide 3

PICK A
BRIGHTER FUTURE

WITH AVOCO


Better Results Through Working Better

News

Interest in New Zealand avocados remains high in Asia despite the setback of a small national export crop. AVOCO, which exports to Asia under the AVANZA brand, is expected to ship about 292,000 trays outside Australia in 2017-18 – about half of what it sent to various Asian markets last season. The alternate bearing cycle of avocado trees responsible for the smaller export volume is a frustrating reality for growers and marketers alike. AVOCO export manager Ted Thomas says customers throughout Asia were prepared to pay a premium price for New Zealand fruit and it was disappointing there was not more fruit to sell. “The up and down nature of New Zealand’s production remains our Achilles heel in terms of staying relevant to our customers in Japan. We grew volumes by as much as 47% last season but this season...


Partners: Southern Produce, Primor, Team Avocado

AVOCO™ is an exciting hybrid company created by the two leaders in avocado exports: Primor Produce Ltd and Southern Produce Ltd.

Formerly very competitive international rivals, we have recognised that the interests of the New Zealand avocado industry and its growers are best served by a unified entity that is focused totally on getting the best returns for its loyal growers.

Growers in Southern Produce’s Team Avocado network are now working with Primor Produce’s growers in a vibrant new coalition that shares one ambition – to maximise our combined expertise to make New Zealand avocados a truly global nutritional food phenomenon.

Together as AVOCO™ we already account for the bulk of the export market for avocados to Australia, both retail and wholesale.

Given our understanding of the industry and our commitment to work alongside our ever-expanding grower network, the formation of AVOCO™ marks a real turning point for the avocado export industry in New Zealand and its ability to increase its global presence.

This move is the final piece in the marketing jigsaw that marries all markets under a collaborative model for Primor Produce and Southern Produce. We are committed to getting the best returns for our loyal growers through providing outstanding product, information and service to our customers worldwide.


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